IEMA is an autonomous entity linked to SEAMA and possesses technical, financial, and administrative autonomy. Its purpose is to plan, coordinate, execute, supervise, and control activities related to the state's environment and natural resources.

 

The campaign's objective was to publicize IEMA's new online service channel using clear and objective language. The idea was to preserve images of the state's main tourist attractions that featured nature as the central theme. Communication materials were created for print and online media.